The metaverse can be viewed as an evolution of today’s internet, which in turn evolved from passive media that we simply consumed. In the age of radio and television, the consumer’s only job was to listen and decide if they wanted to buy. While the internet added active participation and community-building, the metaverse adds total immersion and the power to co-create, trade, promote and even profit in ways never before imagined – bringing an entirely new level of complexity to the ways in which brands can interact with their target market.

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged